Effect of advertisement on consumer brand preference in Nigeria - case study of Sabon Gari, Kaduna state Department:Business Administration and Management By: Rainnjazz Project ID: 7728 Rating: (5.0) votes: 1 Price:₦3000 Get the Complete MaterialAbstractThis study examined the effect of advertisement on consumer brand preference of Sabon Gari District, Kaduna State for the year 2023. The study employed the use of an exploratory research design to gather responses from Sabon Gari inhabitants. The population of the study consists of the people in Sabon Gari area of Kaduna State, which amounts to 23,056 from which the random sampling technique was used in selecting the sample of 80 respondents which represented the working population. Questionnaires and interviews are research instruments used and statistical techniques such as correlation matrix (spearman) and regression analysis (ordinary least square analysis) will be used to analyze the responses collected. The results revealed a positive but statistically insignificant relationship between components of advertisement and consumer brand preference. The findings concluded that while the components of advertisement may have a positive influence on consumer brand preference, their individual effects may not be statistically significant. However, the choice of advertisement channels and celebrities’ endorsements were found to have significant impacts on consumer brand preference in Sabon Gari district, Kaduna State....Preview Download Preview +Other Business Administration and Management project topics and materials you might be interested in»The Effect of Management Information System on Achievement of Organization Objectives ( A Case Study of Nitel Owerri )»The impact of production planning and control on a manufacturing process ( a case study of Nigeria bottling company aba, abia state)»Marketing implication of merger and acquisition in banking industry - a case study of Access bank Plc, Bida branch, Niger state»The Effect of Motivation on Employees Productivity in Anambra State ( A Case Study of Education Commission Awka )»The Impact of Staff Discipline in the Attainment of Organizational Objectives ( A Case Study of Selected Organizations in Owerri, Imo State )»The Impact of Performance Appraisal on Staff Productivity ( A Case Study of Diamond Bank Plc, Owerri )»The effect of irregular payment of workers salaries on productivity of workers in imo state (a case study of owerri municipal council)»A critical evaluation of leadership style and organization performance in the private sector ( a case study of selected establishment in abia state)»The impact of welfare packages on employees performance (A case study of Nigeria breweries plc Aba)»The Effects of Motivation on Workers Morale ( A Case Study of Power Holding Company of Nigeria, Aba )»Motivation and Employee Performance in Public Sector ( A Case Study of NTA Channel 12 owerri)»Management Problems of Manufacturing Industries in Nigeria ( A Case Study of Nigeria Breweries Plc and Unilever Plc )»An assessment of the impact of modern communication facilities on service delivery in business organization ( A case study of ICT based firms in aba, abia state)»The Impact of Delegation on Management Decision Making ( A Case Study of Zenith Bank Plc, Enugu )»The Role of Customer Service in the Service Delivery of Multinational Companies in Nigeria ( A Case Study of Unilever Nigeria Plc Aba)