an explanation about qualitative study

CUSTODIAN Dec. 6, 2024

Qualitative research or Stuty are those study that are descriptive in nature. In qualitative study, the research gather experience, opinion, to solve a problem under study. Qualitative research is based on the disciplines of social sciences like psychology, sociology, and anthropology. Therefore, the qualitative research methods allow for in-depth and further probing and questioning of respondents based on their responses. The interviewer/researcher also tries to understand their motivation and feelings. Understanding how your audience makes decisions can help derive conclusions in market research. Interview is the best instrument for data collection in qualitative research. This method is about “what” people think and “why” they think so. For example, consider a convenience store looking to improve its patronage. A systematic observation concludes that more men are visiting this store. One good method to determine why women were not visiting the store is conducting an in-depth interview method with potential customers.