Consumer response to sales promotional strategies in a fast food firm Department:Business Administration and Management By: jessy03 Project ID: 1961 Rating: (3.2) votes: 10 Price:₦1000 Get the Complete MaterialAbstractIn this research study, effort has been channeled towards consumer response to sales promotional strategies in a fast-food chain. Fast food firms exist in a competitive environment and there is a battle for consumer response and loyalty to repeat purchase so as to remain in business. Leaders want to keep their leading position and sales promotion have been increasingly used as a solution to the fundamental marketing problems from consumer structural adjustment of consumption patterns as a response to the changes in the economy. Sales promotion is one of the elements of promotion. It is an attempt by the sales to change the consumer view of the price relationship for the product or services. The focus on the impact of sales promotion on consumer and their response to fast food firms in Kogi State, thirty-six (36) questionnaires were administered to respondents. This was followed up by personal interview across the fast-food firm. Also, related materials were consulted. The data analysis shows that sales promotion can be used to perform different functions like an increase in sales volume, profit, improve image to attract new customers, market share and introduce new product, point of purchase was the most used sales promotion strategy, sales promotion has helped customers to remain loyal to product and their responses depend on the benefit derived from the product. Customers will always continue to response to a product for the incentive or benefit gotten from it....Preview Download Preview +Other Business Administration and Management project topics and materials you might be interested in»The Effect of Management Information System on Achievement of Organization Objectives ( A Case Study of Nitel Owerri )»The impact of production planning and control on a manufacturing process ( a case study of Nigeria bottling company aba, abia state)»The Impact of Staff Discipline in the Attainment of Organizational Objectives ( A Case Study of Selected Organizations in Owerri, Imo State )»The Effect of Motivation on Employees Productivity in Anambra State ( A Case Study of Education Commission Awka )»Marketing implication of merger and acquisition in banking industry - a case study of Access bank Plc, Bida branch, Niger state»The Impact of Performance Appraisal on Staff Productivity ( A Case Study of Diamond Bank Plc, Owerri )»The effect of irregular payment of workers salaries on productivity of workers in imo state (a case study of owerri municipal council)»The impact of welfare packages on employees performance (A case study of Nigeria breweries plc Aba)»A critical evaluation of leadership style and organization performance in the private sector ( a case study of selected establishment in abia state)»The Effects of Motivation on Workers Morale ( A Case Study of Power Holding Company of Nigeria, Aba )»Motivation and Employee Performance in Public Sector ( A Case Study of NTA Channel 12 owerri)»Management Problems of Manufacturing Industries in Nigeria ( A Case Study of Nigeria Breweries Plc and Unilever Plc )»An assessment of the impact of modern communication facilities on service delivery in business organization ( A case study of ICT based firms in aba, abia state)»The Impact of Delegation on Management Decision Making ( A Case Study of Zenith Bank Plc, Enugu )»The Role of Customer Service in the Service Delivery of Multinational Companies in Nigeria ( A Case Study of Unilever Nigeria Plc Aba)