The impact of colour presentation by newspaper advertising - a case study of Vanguard Department:Mass Communication By: bobyuzee Project ID: 1983 Rating: (3.3) votes: 6 Price:₦3000 Get the Complete MaterialAbstractThis study is to investigate the impact of colour representation in newspaper advertising colour is the visual impression registered by the rating of the eye when struck by light. There are seven colours in the brand these are red, orange, yellow, green, blue, indigo and violet. Light is therefore the source of all colours. However to examine the impact of colour representation on newspaper advertisement, it adopts a set task which involves the historical approach to trace the evolving colour presentation tendencies in Vanguard newspaper environment, it, therefore, argues that as a phenomenom, colour presentation because it enables audiences needed for its displacement by newspaper media. Therefore it suggests that a deliberate and concord efforts by the newspaper organization should be made to change the situation. ...Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Impact of mobile phone on agricultural information among Otukpo farmers»Audience perception of Nigerian newspapers on the internet»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Importance of indigenous language in broadcasting media»Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Effect of public relations on the consumer (a case study of premier breweries plc) »The effect of AKBC tv peak milk advertisement on the consumers buying habit