The influence of social media on the use of traditional mass media among Nigerian youths Department:Mass Communication By: jessy03 Project ID: 2112 Rating: (3.2) votes: 11 Price:₦1000 Get the Complete MaterialAbstractThe influence of social media was examined and how it affects the usage of traditional mass media among youths. Also its effect on communication and socialization habit. Furthermore, the media relationship with its immediate audience, suggests that media weaken or delimit the audience capacity to act autonomously. This study considers the uses and gratification theory whose emphasis on the audience is active in the reception of the media. Also, it suggests no passivity within the audience. This study combines both quantitative and qualitative methods of revealing the empirical data at the interpreted conclusion. 200 questionnaires were administered toward this study. Selected youths of Kwara state polytechnics were contacted to ascertain how they often make use of social media. Also, it set to understand their attitude toward social media and its impact on their lifestyle. The research work was intended to consider the influence of social media on the use of traditional mass media among youths of Nigeria. It, however, recommended that this study was able to expose various insight into the uses of social media by Nigerian youths. Also, government policies should be employed so as to regulate any negative impact and enhance the maximum benefits of social media to the youths and society. ...Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Impact of mobile phone on agricultural information among Otukpo farmers»Audience perception of Nigerian newspapers on the internet»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Importance of indigenous language in broadcasting media»Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Effect of public relations on the consumer (a case study of premier breweries plc) »The effect of AKBC tv peak milk advertisement on the consumers buying habit