The effects of an effective advertising programme on a company's sales volume Department:Purchasing and Supply By: jessy03 Project ID: 2154 Rating: (3.2) votes: 11 Price:₦1000 Get the Complete MaterialAbstractThis research work will be based on the effects of an effective advertising programme on a company’s sale volume, a case study of Nigeria bottling Company Plc, Ilorin. Advertising is the process of informing the target market level about the existing goods and services and the process persuading them to buy or use the product or service. It effects on the attainment of the required volumes of sales cannot be underestimated: for the purpose of simplicity, the whole project will consist of five chapters as follows. Chapter one will contain introduction, historical background of the case, statement of the problem, objectives of the study, significance of the study, scope of the study, limitations and constraint, definition of some keys terms. Chapter two of the project contains the literature view. Chapter three of the project contains research methodology, research approaches, sources of data, data collection, instruments, research population and sample size, sampling procedure employed and method of data analysis. Chapter four will highlight data presentation and analysis. Chapter five will focus on summary of findings, conclusion, recommendation, references and appendix. ...Preview Download Preview +Other Purchasing and Supply project topics and materials you might be interested in»The impact of material management on organization productivity»The role of physical distribution function in a manufacturing company (A case study of 7up bottling company Aba) »The impact of new product development on performance of commercial banks in Nigeria (a case study of three banks in Owerri) »The need for effective stock control in an organization (a case study of Jacobs wine limited, Mgbidi)»Stock control: a tool for the attainment of organizational objectives in a manufacturing company (a case study of PZ industry Aba, Abia state) »The impact of manpower training and development on purchasing personnel in the manufacturing industry (a case study of PZ Cussons plc)»The need for efficient supply management in the public sector (a case study of ministry of finance Imo state)»The impact of the application of health and safety regulations in stores (a case study of consolidated brewery, Awo-Ommama) »The need for training and development of suppliers personnel in the public sector (a case study of ministry of agriculture and natural resources) »Effective purchasing planning as a cost reduction tool in the manufacturing industry»Impact of store functions on achieving organizational objectives»The roles of effective distribution channels on customers satisfaction»The impact of effective and efficient stock control in a manufacturing organization»Impact of stock taking as a control measure in a manufacturing company»The role and contribution of purchasing and supply in the profitability of an organization - a case study of Nigerian Bottling Company Plc, Owerri