An application of marketing concepts in the hotel industry in Nigeria Department:Marketing By: vick123 Project ID: 2871 Rating: (3.1) votes: 17 Price:₦1000 Get the Complete MaterialAbstractThis study researched the application of the marketing concepts in the hotel industry in Nigeria using Kwara Hotel Ltd, Ilorin as a case study. It examined the impact of the marketing concept in the hotel industry. Marketing survey was conducted to elicit opinion on the previously formulated hypothesis. The study discovered that without the concepts of marketing in hotel industry the provers cannot make profit. It was concluded that the application of marketing concepts helps the hospitality industry to achieve their aims and objectives. Hotels resources (both human and material) should also be effectively organized to meet the need of the customer adequately and proper advertisement of the hotel service to the public management should engage in out-doors catering. This would give more publicity to the hotel....Preview Download Preview +Other Marketing project topics and materials you might be interested in»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) »Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State) »The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba) »The impact of advertising on sales performance»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri) »Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )»The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)»The impact of sales promotion in the marketing of consumer product in Nigeria»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)»The impact of market segmentation on sales turnover»Marketing planning as a strategy for efficient business performance»Factors that influence consumer purchase and consumption of eggs in Enugu state