The impact of marketing research on new product development - a case study of Nigeria Bottling Company, Ilorin Department:Marketing By: mike04 Project ID: 2879 Rating: (3.2) votes: 17 Price:₦1000 Get the Complete MaterialAbstractThis research"the impact of marketing research on new product development" intends to carry out an empirical study of the roles which the marketing research functions actually play in the operational activities of the industry (Nigeria Bottling Company). The study also intends to find out the justification for marketing research in Nigeria Bottling Company, Ilorin. The population of this study is made up of the entire staff, customers and middlemen dealing with Nigeria Bottling Company Plc since it is impossible to investigate the entire population, a sample was drawn. The sample size of 100 respondents were chosen from the population size. It was the research made from this that generalization was drawn. The sampling method used for the study is simple random sampling. This sampling technique was used to give an equal chance to all respondents in the sample and to eliminate bias. The result of the testing shows that an organization like Nigeria Bottling Company Plc should continue to adopt the marketing research techniques for finding solutions to their basic marketing problems rising from product qualities to distribution strategies problem. However, it is suggested that Nigeria Bottling Company Plc should explore the possibility of spreading their present products to other foreign markets either within Africa or Asia. This could be achieved by conducting a marketing research survey in specific countries of interest, so as to determine later need buying behavior and reaction to pricing and promotion. ...Preview Download Preview +Other Marketing project topics and materials you might be interested in»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) »Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State) »The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba) »The impact of advertising on sales performance»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri) »Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )»The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)»The impact of sales promotion in the marketing of consumer product in Nigeria»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)»The impact of market segmentation on sales turnover»Marketing planning as a strategy for efficient business performance»Factors that influence consumer purchase and consumption of eggs in Enugu state