Advertising - its role and importance in the marketing of consumer products Department:Marketing By: verao123 Project ID: 2887 Rating: (3.3) votes: 15 Price:₦1000 Get the Complete MaterialAbstractThis project work has been specifically written to look into the role and importance of advertising and also to find the advertising philosophy of an organization. The research intends to know how the organization has been applying the philosophy of marketing to advertise and market its products and at the same time to study consumer reaction towards the company’s advertisement therefore the study is specifically undertaken to know. i. The influence and effectiveness of global advertisement on consumer attitude ii. The image created by the organization for certain products iii. Advertisement contribution to sale performance of certain products been manufactured and marketed by global soaps and detergent industry. However, the key terms on this project work consist of advertising marketing and consumer product. ...Preview Download Preview +Other Marketing project topics and materials you might be interested in»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) »Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State) »The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba) »The impact of advertising on sales performance»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri) »Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )»The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)»The impact of sales promotion in the marketing of consumer product in Nigeria»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)»The impact of market segmentation on sales turnover»Marketing planning as a strategy for efficient business performance»Factors that influence consumer purchase and consumption of eggs in Enugu state