Outdoor advertising as a marketing strategy for product sale in the Nigerian telecommunication industry Department:Marketing By: mattkings Project ID: 2950 Rating: (3.1) votes: 16 Price:₦1000 Get the Complete MaterialAbstractOutdoor advertising cannot be overemphasis due to the role they play in disseminating message either directly or indirectly from the producer or the adviser. Outdoor advertisements are those advert that potential buyers and the audience see freely on our ways for examples the billboards, signpost, bulletins and other trademarks that point or direct us to a particular pursuit, this advert allows consumers to know more about the product since the consumer will be able to read and know the meaning of what the advert is saying and not only that, it also reduced cost, unlike the Television or Radio advert where the advertiser buy time or space and this is usually short due to time schedule for other programmes which makes outdoor advertisement better because people see it even without watching or listening to their T.V set. A good example of an outdoor advertisement is the billboard that shows clearly the logo of Glo in the Glo rule your world ad almost at the centre of each overheard bridge. In the course of this study, the relevance of outdoor advertisement will be analyzed and the marketing aspect of it will be discussed at length. Research methodology used analysis of data given such as the primary and secondary source data while the researcher also applied the use of questionnaire and oral interview and other methods. Lastly, the researcher arrived at a conclusion where adequate information and recommendation will be used to advise the case study and also other importance of advertising and various types of advertising will be discussed....Preview Download Preview +Other Marketing project topics and materials you might be interested in»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) »Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State) »The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba) »The impact of advertising on sales performance»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri) »Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )»The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)»The impact of sales promotion in the marketing of consumer product in Nigeria»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)»The impact of market segmentation on sales turnover»Marketing planning as a strategy for efficient business performance»Factors that influence consumer purchase and consumption of eggs in Enugu state