The significance of advertising to business organizations in Nigeria - a case study of Unilever Nigeria Plc, Oregun, Lagos State Department:Marketing By: verao123 Project ID: 2953 Rating: (3.1) votes: 16 Price:₦1000 Get the Complete MaterialAbstractI am writing this project in an attempt to investigate the significance of advertising to business organizations, emphasis on Unilever Nigeria plc, Apapa. In accomplishing the purpose of the study, the followings shall be looked into: In chapter one, we shall look into the background of the study, statement of the problem, aims and objectives of the study, research questions, significance and need of the study, limitation and delimitation as well as definition of key terms. Chapter two deals with the literature review“definition of advertising, historical background, types of advertising, aims and objectives of advertising, developing an advertising campaign, advertising media and importance of advertising. Chapter three deals with research methodology research design, which are population and sample size, source of data, method of collection, data analysis and validity and reliability of instrument. Chapter four deals with presentation analysis and interpretation of data. It involves presenting data collected, analyze those data and make use of it. Chapter five contains summary of findings, conclusion and recommendations. This project work will be prepared in a way that all will be useful for business organizations and academicians. ...Preview Download Preview +Other Marketing project topics and materials you might be interested in»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) »Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State) »The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba) »The impact of advertising on sales performance»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri) »Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )»The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)»The impact of sales promotion in the marketing of consumer product in Nigeria»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)»The impact of market segmentation on sales turnover»Marketing planning as a strategy for efficient business performance»Factors that influence consumer purchase and consumption of eggs in Enugu state