Application of the marketing concept in our local market Department:Marketing By: jessy03 Project ID: 2954 Rating: (3.1) votes: 16 Price:₦1000 Get the Complete MaterialAbstractApplication of the marketing concept in our local market sparked Offa is a deal of concern to the research that will undertake in this study aiming at surveying the importance of the marketing concepts in relation to retail marketing. We felt that carrying on this project in Owode Market, Offa will bring out meaningful results since there are many retailers in that market. For easy analysis and understanding, the study as being put into five chapters. Chapter one throws light on a brief history of the topic and constraint encountered while carrying out the research, the importance of the study, scope of the study, statement of the problem. In chapter two, a detailed literature review of some books and journals. Chapter three is the methodology used, chapter four is the analysis of the results and chapter five is the summary, conclusion and recommendation. ...Preview Download Preview +Other Marketing project topics and materials you might be interested in»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) »Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State) »The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba) »The impact of advertising on sales performance»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri) »Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )»The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)»The impact of sales promotion in the marketing of consumer product in Nigeria»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)»The impact of market segmentation on sales turnover»Marketing planning as a strategy for efficient business performance»Factors that influence consumer purchase and consumption of eggs in Enugu state