The determinant of choice of promotional mix in the marketing of financial services in Nigeria Department:Marketing By: francis05 Project ID: 2956 Rating: (3.1) votes: 15 Price:₦1000 Get the Complete MaterialAbstractMarketing activities cannot be said to be completely effective if the consumer did not get the message or where the message did not reach the target audience (market). An effective message needs to pass across the market so that consumers will be aware of the company’s product, where the company is, what exactly the company produces and benefits to be derived from using the products. No doubt consumers want satisfaction and the company needs to find ways in satisfying the consumer that is why there is a need to plan and check which of the promotional mix will be effective for conveying messages to the targeted market. In Nigeria financial services such as the bank and insurance home, they use different means in creating awareness and promoting their service because they are aware that they cannot succeed by sitting down in their offices and expecting customer to come, so they use either personal selling or sales promotion in marketing sure customers patronize their bank. In course of determining the right choice to adopt, this study will evaluate the usefulness of promotional mix and again carryout research by testing some hypotheses through either primary source or secondary source which means questionnaires will be relevant. Lastly, the research work will deal with all promotional mix before choosing which one is most suitable for financial services....Preview Download Preview +Other Marketing project topics and materials you might be interested in»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) »Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State) »The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba) »The impact of advertising on sales performance»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri) »Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )»The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)»The impact of sales promotion in the marketing of consumer product in Nigeria»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)»The impact of market segmentation on sales turnover»Marketing planning as a strategy for efficient business performance»Factors that influence consumer purchase and consumption of eggs in Enugu state