The impact of advertising on consumers patronage of dettol products - case study of consumers in Owerri municipal council Department:Mass Communication By: mrdelight Project ID: 6035 Rating: (5.0) votes: 1 Price:₦2000 Get the Complete MaterialAbstractThis research work tries to look at the impact of advertising on consumer patronage of Dettol products. Advertising helps a firm to determine the extent to which advertising had contributed to increasing the potential customers and to know whether advertising help retains the activities and sales volume of the organization. This work examines the research methodology used which consists of the design of the study, description of the study population, the sampling size plan and method. The instruments used in the collection of data for this study include primary and secondary data methods. From the investigation that was carried out by the researcher, it was observed that advertising was considered the most effective promotional element in stimulating buyers behaviours and the company make use of well-trained sales volume or staff to offer quality service to its numerous customers. The researcher recommended that the company should not embark on advertising campaigns and spend much money, human and material resources without taking stock periodically to determine whether such campaigns are effective or not. ...Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Impact of mobile phone on agricultural information among Otukpo farmers»Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»Audience perception of Nigerian newspapers on the internet»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Importance of indigenous language in broadcasting media»The effect of AKBC tv peak milk advertisement on the consumers buying habit»Effect of public relations on the consumer (a case study of premier breweries plc)