The impact of advertisement on business enterprises - case study of Wapa investment limited Department:Business Administration and Management By: odeniyi Project ID: 6130 Rating: (5.0) votes: 1 Price:₦3000 Get the Complete MaterialAbstractGood advertising requires competent personnel including a number of specialists to enable it thrive in the ever dynamic and competitive business environment. This project therefore aimed at assessing the impact of advertising on business enterprises, the case study being Wapa Investment Limited. The researcher used a cross-sectional research design with both qualitative and quantitative methods with a population study of 85 people out of which a sample size of 45 employees were randomly selected. Both primary and secondary data were used during collection of data. Data was collected by the use of questionnaires and observation methods and analyzed in form of tables. It was recommended that the company should improve their advertising strategy so as to take advantage of the neglect of advertising by many business organizations. Also, It is imperative that key personnel in various departments that are directly involved, to be carefully selected and positioned to ensure continuous success. ...Preview Download Preview +Other Business Administration and Management project topics and materials you might be interested in»The Effect of Management Information System on Achievement of Organization Objectives ( A Case Study of Nitel Owerri )»The impact of production planning and control on a manufacturing process ( a case study of Nigeria bottling company aba, abia state)»The Impact of Staff Discipline in the Attainment of Organizational Objectives ( A Case Study of Selected Organizations in Owerri, Imo State )»The Effect of Motivation on Employees Productivity in Anambra State ( A Case Study of Education Commission Awka )»Marketing implication of merger and acquisition in banking industry - a case study of Access bank Plc, Bida branch, Niger state»The Impact of Performance Appraisal on Staff Productivity ( A Case Study of Diamond Bank Plc, Owerri )»The effect of irregular payment of workers salaries on productivity of workers in imo state (a case study of owerri municipal council)»The impact of welfare packages on employees performance (A case study of Nigeria breweries plc Aba)»A critical evaluation of leadership style and organization performance in the private sector ( a case study of selected establishment in abia state)»The Effects of Motivation on Workers Morale ( A Case Study of Power Holding Company of Nigeria, Aba )»Motivation and Employee Performance in Public Sector ( A Case Study of NTA Channel 12 owerri)»Management Problems of Manufacturing Industries in Nigeria ( A Case Study of Nigeria Breweries Plc and Unilever Plc )»An assessment of the impact of modern communication facilities on service delivery in business organization ( A case study of ICT based firms in aba, abia state)»The Impact of Delegation on Management Decision Making ( A Case Study of Zenith Bank Plc, Enugu )»The Role of Customer Service in the Service Delivery of Multinational Companies in Nigeria ( A Case Study of Unilever Nigeria Plc Aba)