Effect of branding and packaging on consumers purchase decision (a study of selected products in central market, Bida) Department:Business Administration and Management By: bapatigi7954 Project ID: 6496 Rating: (5.0) votes: 1 Price:₦1000 Get the Complete MaterialAbstractThis study sought to determine the effect of Branding and packaging on consumer's purchase decisions on selected products in central market Bida. A descriptive research was conducted and a purposive sampling technique was used to select one hundred and twenty (120) selected shops of Omo detergent and Dettol soap sellers, while ninety-two (92) were returned. The instrument for the study was the Data collected were analyzed by the use of chi-square and simple percentages. The finding of the study revealed that there is a relationship between packaging influence and buying behavior. There is also a relationship between branding and packaging. Furthermore, it revealed that there is an impact of change in the package of a product. The research recommended that manufacturing firms should periodically evaluate how consumers respond to their product packaging so as to enhance the competitiveness of their products in the market. Manufacturing firms should ensure that the packaging reflects the quality of their products. ...Preview Download Preview +Other Business Administration and Management project topics and materials you might be interested in»The Effect of Management Information System on Achievement of Organization Objectives ( A Case Study of Nitel Owerri )»The impact of production planning and control on a manufacturing process ( a case study of Nigeria bottling company aba, abia state)»The Impact of Staff Discipline in the Attainment of Organizational Objectives ( A Case Study of Selected Organizations in Owerri, Imo State )»The Effect of Motivation on Employees Productivity in Anambra State ( A Case Study of Education Commission Awka )»Marketing implication of merger and acquisition in banking industry - a case study of Access bank Plc, Bida branch, Niger state»The Impact of Performance Appraisal on Staff Productivity ( A Case Study of Diamond Bank Plc, Owerri )»The effect of irregular payment of workers salaries on productivity of workers in imo state (a case study of owerri municipal council)»The impact of welfare packages on employees performance (A case study of Nigeria breweries plc Aba)»A critical evaluation of leadership style and organization performance in the private sector ( a case study of selected establishment in abia state)»The Effects of Motivation on Workers Morale ( A Case Study of Power Holding Company of Nigeria, Aba )»Motivation and Employee Performance in Public Sector ( A Case Study of NTA Channel 12 owerri)»Management Problems of Manufacturing Industries in Nigeria ( A Case Study of Nigeria Breweries Plc and Unilever Plc )»An assessment of the impact of modern communication facilities on service delivery in business organization ( A case study of ICT based firms in aba, abia state)»The Impact of Delegation on Management Decision Making ( A Case Study of Zenith Bank Plc, Enugu )»The Role of Customer Service in the Service Delivery of Multinational Companies in Nigeria ( A Case Study of Unilever Nigeria Plc Aba)