Effective communication as a tool for efficiency and sustainability in modern organization Department:Mass Communication By: GodFirst Project ID: 7357 Rating: (5.0) votes: 1 Price:₦3000 Get the Complete MaterialAbstractEffective Communication is needed to convey information necessary for ongoing organizational operations. The title of this project is Effective Communication as a Tool for Efficiency and Sustainability in Modern Organizations as a Tool for Enhancing Organizational Performance. The aim of this study was to investigate the role of effective communication in an organization, the way effective communication affects workers' attitudes to work and the effectiveness of such communication techniques. In carrying out this research, the primary and secondary data were used by the researcher. The survey method was used also. Questionnaires were used as instruments for data collection. For the purpose of clarity and understanding of results, data was analyzed in simple tables and percentages, chi-square (X2 ) was used as a statistical measuring instrument for the study. Results of the study provided precise information to ascertain the positive impact of communication on organizational performance. From the findings, one of the recommendations made was that Continual promotion of open communication within the organization by management should be ensured because it fosters employees' commitment to achieving organizational goals thus improving organizational performance. ...Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Impact of mobile phone on agricultural information among Otukpo farmers»Audience perception of Nigerian newspapers on the internet»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Importance of indigenous language in broadcasting media»Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Effect of public relations on the consumer (a case study of premier breweries plc) »The effect of AKBC tv peak milk advertisement on the consumers buying habit