Effect of marketing mix on performance of Nigerian Deposit Money Banks (DMBs) in Biu, Borno state Department:Business Administration and Management By: muhalhq Project ID: 7655 Rating: (5.0) votes: 1 Price:₦3000 Get the Complete MaterialAbstractThis study aims to investigate the impact of the marketing mix on the performance of Deposit Money Banks (DMBs) in Biu. Utilizing a survey research approach, the study focuses on a sample frame comprising three major banks, namely Access Bank Plc, UBA Bank Plc, and Keystone Bank Plc. The survey involved soliciting responses from 58 core staff members across these selected banks within Biu Local Government of Borno State. The study employs a cross-sectional design to capture a snapshot of the current dynamics between marketing mix elements and bank performance. The multiple regression analysis yielded insightful findings: firstly, price exhibited a negative and insignificant effect on bank performance, indicating a need for careful reassessment of pricing strategies. Secondly, product emerged as a significant positive factor, emphasizing the importance of continual product enhancement for improved bank performance. Thirdly, while promotion showed a negative trend, its effect on bank performance was deemed insignificant, suggesting a need for strategic refinement in promotional activities. Lastly, place of distribution demonstrated a positive but insignificant impact, emphasizing the importance of optimizing physical presence alongside digital channels. Recommendations for practice include enhancing product offerings, reassessing pricing strategies, investing in strategic promotional activities, and optimizing physical and digital presence. These findings and recommendations contribute valuable insights for refining marketing strategies within the Nigerian banking sector to enhance their overall performance....Preview Download Preview +Other Business Administration and Management project topics and materials you might be interested in»The Effect of Management Information System on Achievement of Organization Objectives ( A Case Study of Nitel Owerri )»The impact of production planning and control on a manufacturing process ( a case study of Nigeria bottling company aba, abia state)»The Impact of Staff Discipline in the Attainment of Organizational Objectives ( A Case Study of Selected Organizations in Owerri, Imo State )»The Effect of Motivation on Employees Productivity in Anambra State ( A Case Study of Education Commission Awka )»Marketing implication of merger and acquisition in banking industry - a case study of Access bank Plc, Bida branch, Niger state»The Impact of Performance Appraisal on Staff Productivity ( A Case Study of Diamond Bank Plc, Owerri )»The effect of irregular payment of workers salaries on productivity of workers in imo state (a case study of owerri municipal council)»The impact of welfare packages on employees performance (A case study of Nigeria breweries plc Aba)»A critical evaluation of leadership style and organization performance in the private sector ( a case study of selected establishment in abia state)»The Effects of Motivation on Workers Morale ( A Case Study of Power Holding Company of Nigeria, Aba )»Motivation and Employee Performance in Public Sector ( A Case Study of NTA Channel 12 owerri)»Management Problems of Manufacturing Industries in Nigeria ( A Case Study of Nigeria Breweries Plc and Unilever Plc )»An assessment of the impact of modern communication facilities on service delivery in business organization ( A case study of ICT based firms in aba, abia state)»The Impact of Delegation on Management Decision Making ( A Case Study of Zenith Bank Plc, Enugu )»The Role of Customer Service in the Service Delivery of Multinational Companies in Nigeria ( A Case Study of Unilever Nigeria Plc Aba)