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Assessment of cultural influence of foreign programme in broadcasting - case study of Arise Television, Asaba

 Department:Mass Communication  
 By:usericon Alexander  

 Project ID: 8048
 Rating:  (5.0) votes: 1
   Price:₦3000
Abstract
This research work focuses on the assessment of the cultural influence of foreign programmes in broadcasting using Arise Television, Asaba as its point of reference. The objective of this study is to find out the level of acceptance of foreign programmes by Arise Television, Asaba, the perception of Nigerians towards foreign programmes in broadcast media and to determine the level of influence foreign programmes have on Nigeria’s culture. Survey research method was used for the study. The instrument used for this study was questionnaires. The researcher administered 56 copies of the questionnaire to the respondents, only 50 were retrieved and used as the basis of analysis for this study. The researcher used the simple percentage method in the tabulation of results. Findings show that there is high level of inclusion and acceptance of foreign programmes into Arise Television Asaba's daily programme schedule, hence, there is a great preference for foreign programmes over indigenous programmes shown on Arise Television Asaba....
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