Influence of urhobo language programme of Quest FM on the listenership of the station (a study of Oteri, Ughelli) Department:Mass Communication By: Alexander Project ID: 8050 Rating: (5.0) votes: 1 Price:₦3000 Get the Complete MaterialAbstractThis study is on the influence of Urhobo language programmes on Quest FM in the station''s listenership. (A study of Oteri, Ughelli North L.G.A). Three objectives and research problems were formulated to guide the study. One of the objectives of the study was to determine the factors affecting listenership of Urhobo language programs on radio stations. The researcher used the survey research design while the instrument for data collection was questionnaires. 120 copies of questionnaires were distributed, and 117 were retrieved. The findings revealed that Oteri people love listening to Urhobo programmes on Quest FM. Based on the findings, it is recommended that the management of Quest FM should find a means of making interpretation of their programme, there is a need for constant evaluation and audience research on the part of the producer of the programmes to ensure that the audience needs are constantly being recognised and met. In most cases, people''s tastes and interests change over time hence to maintain listenership, it is important to keep up with these changes....Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Impact of mobile phone on agricultural information among Otukpo farmers»Audience perception of Nigerian newspapers on the internet»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Importance of indigenous language in broadcasting media»Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Effect of public relations on the consumer (a case study of premier breweries plc) »The effect of AKBC tv peak milk advertisement on the consumers buying habit