Role of corporate social responsibility on brand equity in Nasco Group Jos Plateau, Nigeria Department:Business Administration and Management By: Doublej Project ID: 8700 Rating: (5.0) votes: 1 Price:₦5000 Get the Complete MaterialAbstractThis study examined the role of corporate social responsibility (CSR) on brand equity in the NASCO Group, Jos, Plateau State, Nigeria. The research objectives were to assess the impact of ethical responsibility, philanthropic responsibility, and economic responsibility on brand equity. A descriptive survey research design was adopted, with a population of 385 staff from the NASCO Group. The entire population was used as the sample size, and data were collected through structured questionnaires. Regression analysis was employed to analyze the data. The findings revealed that ethical responsibility and philanthropic responsibility had significant positive effects on brand equity, while economic responsibility had a positive but statistically insignificant effect. Based on these results, the study recommends that NASCO Group should continue to uphold high ethical standards and expand its philanthropic initiatives to further strengthen brand equity. Additionally, the company should integrate economic responsibility with ethical and philanthropic efforts to enhance its overall brand perception. The study contributes to the existing literature on CSR and brand equity, particularly in the context of Nigerian businesses. Further research could explore these relationships in other industries or regions for comparative analysis....Preview Download Preview +Other Business Administration and Management project topics and materials you might be interested in»The Effect of Management Information System on Achievement of Organization Objectives ( A Case Study of Nitel Owerri )»The impact of production planning and control on a manufacturing process ( a case study of Nigeria bottling company aba, abia state)»The Impact of Staff Discipline in the Attainment of Organizational Objectives ( A Case Study of Selected Organizations in Owerri, Imo State )»The Effect of Motivation on Employees Productivity in Anambra State ( A Case Study of Education Commission Awka )»Marketing implication of merger and acquisition in banking industry - a case study of Access bank Plc, Bida branch, Niger state»The Impact of Performance Appraisal on Staff Productivity ( A Case Study of Diamond Bank Plc, Owerri )»The effect of irregular payment of workers salaries on productivity of workers in imo state (a case study of owerri municipal council)»The impact of welfare packages on employees performance (A case study of Nigeria breweries plc Aba)»A critical evaluation of leadership style and organization performance in the private sector ( a case study of selected establishment in abia state)»The Effects of Motivation on Workers Morale ( A Case Study of Power Holding Company of Nigeria, Aba )»Management Problems of Manufacturing Industries in Nigeria ( A Case Study of Nigeria Breweries Plc and Unilever Plc )»Motivation and Employee Performance in Public Sector ( A Case Study of NTA Channel 12 owerri)»An assessment of the impact of modern communication facilities on service delivery in business organization ( A case study of ICT based firms in aba, abia state)»The Impact of Delegation on Management Decision Making ( A Case Study of Zenith Bank Plc, Enugu )»The Role of Customer Service in the Service Delivery of Multinational Companies in Nigeria ( A Case Study of Unilever Nigeria Plc Aba)