Effect of brand personality on consumer brand relationship in 7up bottling company limited, Idu FCT, Abuja Department:Business Administration and Management By: Doublej Project ID: 8701 Rating: (5.0) votes: 1 Price:₦4000 Get the Complete MaterialAbstractThis study examined the effect of brand personality on consumer brand relationship in 7up Bottling Company Limited, Idu, FCT, Abuja, Nigeria. The research objectives are to examine the effect of sincerity, excitement, and competence on consumer brand relationships in the company. A descriptive survey research design was employed for the study. The population for the study was 232 staff and customers of 7up Bottling Company, Idu, Abuja, and a sample size of 147 respondents was drawn using the Taro Yamane formula. Data were collected using a structured questionnaire and analyzed using regression analysis. The findings revealed that sincerity, excitement, and competence each have a significant positive effect on consumer brand relationships in 7up Bottling Company Limited, Idu, FCT Abuja, Nigeria. Based on this, the researcher recommended that the management of 7Up Bottling Company should emphasize transparency, honesty, and dependability in brand communications. They should also develop dynamic and innovative marketing campaigns and highlight product quality and expertise to strengthen emotional and behavioral ties with consumers....Preview Download Preview +Other Business Administration and Management project topics and materials you might be interested in»The Effect of Management Information System on Achievement of Organization Objectives ( A Case Study of Nitel Owerri )»The impact of production planning and control on a manufacturing process ( a case study of Nigeria bottling company aba, abia state)»The Impact of Staff Discipline in the Attainment of Organizational Objectives ( A Case Study of Selected Organizations in Owerri, Imo State )»The Effect of Motivation on Employees Productivity in Anambra State ( A Case Study of Education Commission Awka )»Marketing implication of merger and acquisition in banking industry - a case study of Access bank Plc, Bida branch, Niger state»The Impact of Performance Appraisal on Staff Productivity ( A Case Study of Diamond Bank Plc, Owerri )»The effect of irregular payment of workers salaries on productivity of workers in imo state (a case study of owerri municipal council)»The impact of welfare packages on employees performance (A case study of Nigeria breweries plc Aba)»A critical evaluation of leadership style and organization performance in the private sector ( a case study of selected establishment in abia state)»The Effects of Motivation on Workers Morale ( A Case Study of Power Holding Company of Nigeria, Aba )»Management Problems of Manufacturing Industries in Nigeria ( A Case Study of Nigeria Breweries Plc and Unilever Plc )»Motivation and Employee Performance in Public Sector ( A Case Study of NTA Channel 12 owerri)»An assessment of the impact of modern communication facilities on service delivery in business organization ( A case study of ICT based firms in aba, abia state)»The Impact of Delegation on Management Decision Making ( A Case Study of Zenith Bank Plc, Enugu )»The Role of Customer Service in the Service Delivery of Multinational Companies in Nigeria ( A Case Study of Unilever Nigeria Plc Aba)