Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State ) Department:Marketing By: felix123 Project ID: 103 Rating: (3.0) votes: 149 Price:₦1000 Get the Complete MaterialAbstractIn most economy, the notion of scarcity and choices among resources tend to guide the order of business not to talk of the unexpected economic and financial crisis which hit even the most advance of economic like that of Europe and America thereby making it pertinent for firms to strategically allocate their resources to those markets that can still enhance their profitability objectives and goals regardless of economic events especially that of growing or medium scale business. Chapter one of this research studies tends to unveil the historical background of the concept of market segmentation and targeting as strategies that have adopted way back in time as well and provide the direction or course the study would take. Chapter two tends to explore the works of past authors on the subject of segmentation and targeting which no doubt provides an in-depth analysis and a stepping stone to the following chapters. Chapter three provides a course for data collection method research design as well and date analysis techniques through which meanings of the study should be transmitted. Chapter four tends to show case a thorough out concise interpretation of data obtained. Chapter five provides a summary of the findings of the above chapters relating it to the stated problems as well as provides alternative solutions (recommendations) so as to encourage the practice of market segmentation and targeting for firms wishing to continue in their respective businesses and as a way of finding a way out of the global economic meltdown. ...Preview Download Preview +Other Marketing project topics and materials you might be interested in»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) »Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State) »The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba) »The impact of advertising on sales performance»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri) »Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )»The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)»The impact of sales promotion in the marketing of consumer product in Nigeria»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)»The impact of market segmentation on sales turnover»Marketing planning as a strategy for efficient business performance»Factors that influence consumer purchase and consumption of eggs in Enugu state