The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents ) Department:Mass Communication By: felix123 Project ID: 104 Rating: (2.5) votes: 189 Price:Free Download MaterialAbstractThis study is aimed at finding the Effect of Television Commercials on the Buying Habits of people in Enugu metropolis: A study of Omo and Elephant Blue Detergents. The study made use of survey (sampling) method of social scientific research which involves interviews using structured questionnaire. The sample size of 200 people was draw from different parts of Enugu metropolis. In distributing the questionnaire, the researcher considered the respondent’s income level, education level, and ensured that they had television sets in their homes. In order to get a true reflection of the study group. Five hypotheses were formulated and addressed. The hypotheses validated or invalidated by the data presented and analyzed shows that, television commercials affects the buying habits of Enugu metropolis, people who are exposed to blue detergents’ commercials tend to accept (buy) Omo blue detergent more than other brands, and brand loyalty to blue detergents, is not habitual rather it is influenced by commercials....Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Impact of mobile phone on agricultural information among Otukpo farmers»Audience perception of Nigerian newspapers on the internet»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Importance of indigenous language in broadcasting media»Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Effect of public relations on the consumer (a case study of premier breweries plc) »The effect of AKBC tv peak milk advertisement on the consumers buying habit