The impact of sales promotion in the marketing of consumer product in Nigeria Department:Marketing By: mattkings Project ID: 1864 Rating: (3.2) votes: 11 Price:₦1000 Get the Complete MaterialAbstractThis research work is centered on the impact of sales promotion on the marketing of consumer products in Nigeria with reference to Unilever Nigeria Plc Lagos. This research is aimed at finding out if sales promotional activities have positive effect on the sales of the precuts of the company and to find out the roles of the company’s product. In an attempt to achieve the objectives stated above, research samples, the opinion of the respondents gotten through convenience sampling procedure. The data gotten were analyzed through simple percentage. After the analysis, the following findings were made 1) That Unilever Nigeria Plc adopt sales promotion 2) That the organizational needs the media to research customers 3) That sales promotion has a positive effect on the profit of the firm. Based on the findings above the following recommendations were made 1) That the organization should intensify units sales promotional activities. 2) That the company should not neglect any promotional tool or activity because each of them should has a part ot play in realizing the organizations objectives. 3) The company should be innovative in nature in order to meet up with the world modernizations. ...Preview Download Preview +Other Marketing project topics and materials you might be interested in»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) »Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State) »The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba) »The impact of advertising on sales performance»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri) »Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )»The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)»The impact of sales promotion in the marketing of consumer product in Nigeria»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)»The impact of market segmentation on sales turnover»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)»Marketing planning as a strategy for efficient business performance»Factors that influence consumer purchase and consumption of eggs in Enugu state