The role of opinion leaders in development communication - a case study of Ugwuaji and Akpuoga rural communities in Enugu state Department:Mass Communication By: princeoziddyone Project ID: 2012 Rating: (3.1) votes: 16 Price:₦2000 Get the Complete MaterialAbstractThe aim of this research was to ascertain the effectiveness of opinion leadership in bringing about development communication in the rural areas. That is to say, effort was geared towards finding out how opinion leaders contributed in facilitating the achievement of development communication objectives of the rural people. In this regard, the following problems among others were tackled: Determine whether community opinion leaders capitalized on their position to misinform the mass of rural dwellers. To determine whether the position of opinion leaders is central to the achievement of development communication objectives. To ascertain whether the opinion leaders have been haising with the designers of development communication messages in the packaging of such messages, in line with the concept of development communication. Due to limitation of fund, time and other logistic, the research could not embark on a study that lovers the entire country, hence two communities were chosen, Akpuoga and Ugwuaji. The study confirmed that opinion leaders facilitate development communication messages in the rural communities in Nigeria . Based on the foregoing, therefore, they made recommendations relating to both policy and research. For policy, it is recommended, among others, that government should formulate and pursue policies that encourages the effective use of opinion leaders for rural development. For research, it is recommended, among others, that further research could focus on the relevance of opinion leadership to the urbanities especially at this area of heavy reliance by urban audience on foreign media for information. ...Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Impact of mobile phone on agricultural information among Otukpo farmers»Audience perception of Nigerian newspapers on the internet»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Importance of indigenous language in broadcasting media»Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Effect of public relations on the consumer (a case study of premier breweries plc) »The effect of AKBC tv peak milk advertisement on the consumers buying habit