Marketing strategy and tourism patronage in southwest Nigeria Department:Business Administration and Management By: Donchika Project ID: 2365 Rating: (3.2) votes: 11 Price:₦2000 Get the Complete MaterialAbstractThe tourism industry has been identified as a very vital and popular global human activity that now becomes an economic booster that can contribute to the economic development of Nigeria. However, the tourism industry in Nigeria has not been exploited to generate the expected contribution to the socio-economic development of the country. One of the major reasons for this problem is the non-application of marketing strategies especially in the areas of promotion. This study thus examined the effect of marketing strategy on tourism patronage in Southwest Nigeria. The study adopted a survey research design. A population made up of all tourism destinations in Southwest Nigeria with population of 85 staff was surveyed and the total enumeration method of sampling was used. A structured questionnaire was adapted and validated. The questionnaires returned were 74 which is 87% response rate. Twenty administrative officers in the tourism center were also interviewed. The Cronbach’s Alpha coefficients for the constructs ranged between 0.72 and 0.93. The data were analysed using descriptive and inferential (hierarchical regression) statististics. ...Preview Download Preview +Other Business Administration and Management project topics and materials you might be interested in»The Effect of Management Information System on Achievement of Organization Objectives ( A Case Study of Nitel Owerri )»The impact of production planning and control on a manufacturing process ( a case study of Nigeria bottling company aba, abia state)»Marketing implication of merger and acquisition in banking industry - a case study of Access bank Plc, Bida branch, Niger state»The Effect of Motivation on Employees Productivity in Anambra State ( A Case Study of Education Commission Awka )»The Impact of Staff Discipline in the Attainment of Organizational Objectives ( A Case Study of Selected Organizations in Owerri, Imo State )»The Impact of Performance Appraisal on Staff Productivity ( A Case Study of Diamond Bank Plc, Owerri )»The effect of irregular payment of workers salaries on productivity of workers in imo state (a case study of owerri municipal council)»A critical evaluation of leadership style and organization performance in the private sector ( a case study of selected establishment in abia state)»The impact of welfare packages on employees performance (A case study of Nigeria breweries plc Aba)»The Effects of Motivation on Workers Morale ( A Case Study of Power Holding Company of Nigeria, Aba )»Motivation and Employee Performance in Public Sector ( A Case Study of NTA Channel 12 owerri)»Management Problems of Manufacturing Industries in Nigeria ( A Case Study of Nigeria Breweries Plc and Unilever Plc )»An assessment of the impact of modern communication facilities on service delivery in business organization ( A case study of ICT based firms in aba, abia state)»The Impact of Delegation on Management Decision Making ( A Case Study of Zenith Bank Plc, Enugu )»The Role of Customer Service in the Service Delivery of Multinational Companies in Nigeria ( A Case Study of Unilever Nigeria Plc Aba)