Evaluation of extension agents’ communication strategies in promoting new rice for Africa (NERICA) technology among rice farmers in Ofada, Ogun state Department:Mass Communication By: Donchika Project ID: 2384 Rating: (3.2) votes: 11 Price:₦2000 Get the Complete MaterialAbstractThis study focused on evaluating the effectiveness of extension agents’ communication strategies in promoting the New Rice for Africa Technology among rice farmers in Ofada, Ogun State, Nigeria. The study sought to ascertain and examine the exact communication strategies employed by extension agents in their attempt to pass across vital information regarding NERICA to farmers who are expected to adopt new techniques as they engage in rice farming in order to enhance their productivity. The study adopted the survey research design, which is considered appropriate for this kind of study since it enabled the researcher reach and examine the twocategories of people that were investigated: agricultural extension workers and rice farmers. A combination of the use of a structured questionnaire designed to obtain information from extension workers, and focused group discussion panels carried out among rice farmers were used to elicit appropriate responses from extension agents in Owode Local Government Area and rice farmers in Ofada, both of whom constitute the population of the study. The study was framed around the Diffusion of Innovations, Technology Acceptance Model and Development Communication Theories.The total enumeration and purposive sampling techniques were used to arrive at the sample size utilized for both the extension agents and the farmers. A total of 95 questionnaires were administered on the extension workers, out of which 92 were returned and analyzed using descriptive statistical tools. For the focused group discussion carried out among rice farmers in Ofada, a purposively selected 10– 12 member comprised each group. Five different groups were interacted with during their weekly cooperative meetings holding at various venues. Result obtained from the interaction was analyzed using the content analysis method. ...Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Impact of mobile phone on agricultural information among Otukpo farmers»Audience perception of Nigerian newspapers on the internet»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Importance of indigenous language in broadcasting media»Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Effect of public relations on the consumer (a case study of premier breweries plc) »The effect of AKBC tv peak milk advertisement on the consumers buying habit