The impact of personal selling in the marketing of insurance services in Nigeria Department:Marketing By: peterjohn Project ID: 3031 Rating: (3.2) votes: 11 Price:₦1000 Get the Complete MaterialAbstractThe research aims at looking at the impact of personal selling in marketing of insurance business which focuses on NICON insurance company in Port Harcourt metropolis. The researcher aimed at finding the ideas of personal selling in the distribution of insurance services. It requires finding prospects, convincing them to buy and keeping customers satisfied. In chapter one, the researcher underscores the concept of personal selling and its attendant problems which cotter urgent attention and corrective measures on which the highlight the significance scope purpose and limitation of the study for maximum reviewed some related works of literature which formed this backbone of this study to enable the reader to know the steps taken in making the finding here he unraveled the measures at which an organization uses in locating the target customers and the more expanded ways of satisfying their needs. The third chapter discussed the use of data (primary and secondary) in making his findings which he through into limelight the population of study its sample size determination which will enable readers to understand the responses to the questionnaire and interviews. In the fourth chapter, the general analysis of data underscores the general finding of the work with the test of hypothesis. Finally, he packaged the general summary of the major finding and gave suggestions to those who may embark on a further study on the topic....Preview Download Preview +Other Marketing project topics and materials you might be interested in»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) »Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State) »The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba) »The impact of advertising on sales performance»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri) »Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )»The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)»The impact of sales promotion in the marketing of consumer product in Nigeria»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)»The impact of market segmentation on sales turnover»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)»Marketing planning as a strategy for efficient business performance»Factors that influence consumer purchase and consumption of eggs in Enugu state