The effect of strategic marketing on downstream electricity power devolution under COVID-19 pandemic in Nigeria Department:Business Administration and Management By: Besterine97 Project ID: 3217 Rating: (3.3) votes: 6 Price:₦3000 Get the Complete MaterialAbstractThis research work empirically explored the effect of strategic marketing on downstream electricity power devolution under the COVID-19 pandemic in Nigeria. The objectives of this study were to examine the level of coronavirus disease in Nigeria, investigate the impact of coronavirus disease on electricity distribution companies in Nigeria, examine the strategic marketing plan needed by electricity distribution companies amidst the COVID-19 pandemic in Nigeria. The research design used for this study is survey, the population targeted for this study consists of Electricity Distribution Company in Nigeria. 400 staffs from Abuja Distribution Company and Ikeja Distribution Company was used as a sample size and cluster sampling technique was applied. Instrument used for this study is the questionnaire. Data collected were collected from primary sources. From the analysis of the data, the findings show that the level of coronavirus disease in Nigeria is average, coronavirus disease has a negative effect on electricity distribution companies in Nigeria, Electricity Distribution Companies need to implement strategic marketing plan such as where, how and when to compete to survive COVID-19 pandemic in Nigeria. Following the findings, it was recommended that measures should be devised to curb the spread of the virus and vaccine created so as to prevent further hinge on electricity distribution, electricity Distribution Companies should put in place strategic means to survive the pandemic, individuals and corporate bodies should comply with strategies put in place by Electricity Distribution Companies. The study concludes that coronavirus disease has a negative effect on electricity distribution in Nigeria. Keywords: coronavirus disease, electricity distribution, strategic marketing, Nigeria. ...Preview Download Preview +Other Business Administration and Management project topics and materials you might be interested in»The Effect of Management Information System on Achievement of Organization Objectives ( A Case Study of Nitel Owerri )»The impact of production planning and control on a manufacturing process ( a case study of Nigeria bottling company aba, abia state)»The Impact of Staff Discipline in the Attainment of Organizational Objectives ( A Case Study of Selected Organizations in Owerri, Imo State )»The Effect of Motivation on Employees Productivity in Anambra State ( A Case Study of Education Commission Awka )»Marketing implication of merger and acquisition in banking industry - a case study of Access bank Plc, Bida branch, Niger state»The Impact of Performance Appraisal on Staff Productivity ( A Case Study of Diamond Bank Plc, Owerri )»The effect of irregular payment of workers salaries on productivity of workers in imo state (a case study of owerri municipal council)»The impact of welfare packages on employees performance (A case study of Nigeria breweries plc Aba)»A critical evaluation of leadership style and organization performance in the private sector ( a case study of selected establishment in abia state)»The Effects of Motivation on Workers Morale ( A Case Study of Power Holding Company of Nigeria, Aba )»Motivation and Employee Performance in Public Sector ( A Case Study of NTA Channel 12 owerri)»Management Problems of Manufacturing Industries in Nigeria ( A Case Study of Nigeria Breweries Plc and Unilever Plc )»An assessment of the impact of modern communication facilities on service delivery in business organization ( A case study of ICT based firms in aba, abia state)»The Impact of Delegation on Management Decision Making ( A Case Study of Zenith Bank Plc, Enugu )»The Role of Customer Service in the Service Delivery of Multinational Companies in Nigeria ( A Case Study of Unilever Nigeria Plc Aba)