The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State) Department:Marketing By: vick123 Project ID: 409 Rating: (3.2) votes: 41 Price:₦1000 Get the Complete MaterialAbstractThis research was undertaken to elicit the influence of sales promotions on consumer’s brand loyalty using uncle C.Y Bread as a case study. The project is divided into five chapter, chapter one introduces the topic, defines certain terms, stated the problems and the purpose of the study. It also contains the hypothesis. Chapter two reviewed some existing literatures that are relevant to the study. Chapter three deals with research methodology survey research design were employed. Two hundred (200) questionnaires were distributed to respondents in Obowo L.G.A. Chapter four analyzes all the questions in the questionnaires using simple percentages and chi-square wew used to test the hypothesis stated in chapter one. Chapter five discusses findings, conclusion and recommendations. Some of the findings are ...Preview Download Preview +Other Marketing project topics and materials you might be interested in»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) »Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State) »The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba) »The impact of advertising on sales performance»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri) »Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )»The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)»The impact of sales promotion in the marketing of consumer product in Nigeria»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)»The impact of market segmentation on sales turnover»Marketing planning as a strategy for efficient business performance»Factors that influence consumer purchase and consumption of eggs in Enugu state