The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis) Department:Marketing By: emeka1234 Project ID: 414 Rating: (2.0) votes: 63 Price:Free Download MaterialAbstract The topic of this research work is the relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis). Chapter one focuses on the introductory aspect of this work, e.g. problems of the topic, objectives of the research, and research hypothesis. The review of different writers’ opinion on this research work constitutes chapter two, which is the literature review, it goes further to examine the relevance of marketing planning for the profitability of dealers of electronics. Under this chapter, different types of planning and the benefits of planning were also looked into. Chapter three deals with the research methodology, this covers the method used in the collection of both primary and secondary data, presentation, analysis, interpretation of data and testing of hypothesis is dealt in chapter four. The chapter five attempts to make some suggestion and valuable recommendation essentially to dealers of electronics which, if properly implemented, will go a long way in helping the electronics dealers in the area of marketing planning. ...Preview Download Preview +Other Marketing project topics and materials you might be interested in»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) »Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State) »The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba) »The impact of advertising on sales performance»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri) »Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )»The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)»The impact of sales promotion in the marketing of consumer product in Nigeria»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)»The impact of market segmentation on sales turnover»Marketing planning as a strategy for efficient business performance»Factors that influence consumer purchase and consumption of eggs in Enugu state