The impact of product and price of customer patronage on internet cafe in Katsina metropolis Department:Business Administration and Management By: sagiersageer Project ID: 5677 Rating: (5.0) votes: 1 Price:₦4000 Get the Complete MaterialAbstractThis project focuses on customer patronage on an internet cafe in Kastina metropolis. The major objective of this research is to ascertain whether product and price have any impact on patronage on internet cafes in Katsina metropolis and recommend better ways of improving customers' satisfaction with internet cafes. After reviewing various theories and authors' opinions and views about the concept, the research design used as a guide was the survey research method, where primary data were collected via questionnaire. Primary data was collected via questionnaire administered, 108 respondents were selected in Kastina state metropolis as a sample to represent the entire population of the study and were used to answer the research question. Frequency table, percentage, correlation method and Regression analysis was used to answer the research question of the study, and was computed using the statistical software for social science (SPSS). Data collected were analyzed, presented and interpreted, in which all research questions were answered and thereby conclusions were drawn from it. The research concluded that there is a significant relationship or a positive relationship between product and price with customer patronage. Last but not least, the managerial implications have been discussed to provide insights and useful information to the café industry. Also, the limitations faced in this research will be noted and recommendations will be established to assist future researchers in managing these limitations. The research recommends that internet café owners should develop tools for quick response to customer feedback from the service provider, as a result of any mistake is what makes customers to patronize one’s internet café. And also provide a standby and soundproof generator set in order to ensure regular power supply. Also, business owners/prospects should provide an effective high-speed server. provision of browsing tickets at a reasonable and affordable price will encourage and facilitate customer patronage....Preview Download Preview +Other Business Administration and Management project topics and materials you might be interested in»The Effect of Management Information System on Achievement of Organization Objectives ( A Case Study of Nitel Owerri )»The impact of production planning and control on a manufacturing process ( a case study of Nigeria bottling company aba, abia state)»The Impact of Staff Discipline in the Attainment of Organizational Objectives ( A Case Study of Selected Organizations in Owerri, Imo State )»The Effect of Motivation on Employees Productivity in Anambra State ( A Case Study of Education Commission Awka )»Marketing implication of merger and acquisition in banking industry - a case study of Access bank Plc, Bida branch, Niger state»The Impact of Performance Appraisal on Staff Productivity ( A Case Study of Diamond Bank Plc, Owerri )»The effect of irregular payment of workers salaries on productivity of workers in imo state (a case study of owerri municipal council)»The impact of welfare packages on employees performance (A case study of Nigeria breweries plc Aba)»A critical evaluation of leadership style and organization performance in the private sector ( a case study of selected establishment in abia state)»The Effects of Motivation on Workers Morale ( A Case Study of Power Holding Company of Nigeria, Aba )»Motivation and Employee Performance in Public Sector ( A Case Study of NTA Channel 12 owerri)»Management Problems of Manufacturing Industries in Nigeria ( A Case Study of Nigeria Breweries Plc and Unilever Plc )»An assessment of the impact of modern communication facilities on service delivery in business organization ( A case study of ICT based firms in aba, abia state)»The Impact of Delegation on Management Decision Making ( A Case Study of Zenith Bank Plc, Enugu )»The Role of Customer Service in the Service Delivery of Multinational Companies in Nigeria ( A Case Study of Unilever Nigeria Plc Aba)