The role of opinion leaders in development communication (case study of Ugwuaji and Akpuoga rural communities in Enugu state) Department:Mass Communication By: timkason Project ID: 6443 Rating: (5.0) votes: 1 Price:₦3000 Get the Complete MaterialAbstractThe aim of this research was to ascertain the effectiveness of opinion leadership in bringing about development communication in rural areas. That is to say, the effort was geared towards finding out how opinion leaders contributed to facilitating the achievement of development communication objectives of the rural people. The researcher became interested in this area of study because of the perceived impact of opinion leaders on the rural populace who make up about 80 percent of Nigeria’s population. Other findings are that opinion leaders hide some development communication messages and information from the rural people that opinion leaders are not the only credible source of information in terms of development etc. Based on the foregoing, therefore, they made recommendations relating to both policy and research. For policy, it is recommended, among others, that government should formulate and pursue policies that encourage the effective use of opinion leaders for rural development. For research, it is recommended, among others, that further research could focus on the relevance of opinion leadership to the urbanities, especially in this area of heavy reliance by urban audiences on foreign media for information. ...Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Impact of mobile phone on agricultural information among Otukpo farmers»Audience perception of Nigerian newspapers on the internet»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Importance of indigenous language in broadcasting media»Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Effect of public relations on the consumer (a case study of premier breweries plc) »The effect of AKBC tv peak milk advertisement on the consumers buying habit