Marketing segmentation as a tool for organizations survival and growth in Nigeria Department:Marketing By: Victech Project ID: 6739 Rating: (5.0) votes: 3 Price:₦3000 Get the Complete MaterialAbstractThis research work is to examine market segmentation as a tool for an organization’s survival and growth in Nigeria using (Nigerian Brewery PLCPlc as a case study). The objective of this study is to analyze market segmentation as a tool by organizations in Nigeria. Businesses are set up with funds to achieve certain objectives. The fundamental objective is not just to survive, but also to provide an adequate return on investment to shareholders. To achieve this obligation, the product or service of the organization must be successful in the market and this could be possible only through effective market segmentation. The data used in this research was collected from primary and secondary and the method used in analyzing the data was simple percentage in a tabular form. Chi-square was used in testing the hypothesis. The researcher finds out that focusing on a segment of the market enhances profitability and customer satisfaction. It was recommended that, when a distinct brand of products are produced, effort should be made to position a brand well and also make sure that the brand reaches the targeted customers. ...Preview Download Preview +Other Marketing project topics and materials you might be interested in»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) »Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State) »The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba) »The impact of advertising on sales performance»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri) »Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )»The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)»The impact of sales promotion in the marketing of consumer product in Nigeria»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)»The impact of market segmentation on sales turnover»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)»Marketing planning as a strategy for efficient business performance»Factors that influence consumer purchase and consumption of eggs in Enugu state