The impact of advertising in sustainability of broadcast media organization (a study of Broadcasting Corporation of Oyo state (B.C.O.S)) Department:Mass Communication By: Afazco Project ID: 6755 Rating: (5.0) votes: 1 Price:₦2000 Get the Complete MaterialAbstractThe sustenance of business enterprises through alternative revenue sources has received increased attention as a critical element of media management and entrepreneurial strategy in recent years. Revenue diversification consciousness, thus, represents the hallmark of good corporate governance and entrepreneurship. This paper investigates advertising as a vital service upon which media entrepreneurs and managers can rely for revenue. It also reveals why television networks receive the majority of their revenue from advertising. The paper surveyed some selected staff Broadcasting Corporation Of Oyo State{B.C.O.S}. It found that advertising revenue is what funds most media organizations. The paper also found that television networks target their programmes to reach every available audience, bearing in mind that, the larger the audience, the greater the possibility of attracting and selling air time to potential advertisers. The paper recommends that Advertising-related services should be given top priority since their benefits outweigh their disadvantages....Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Impact of mobile phone on agricultural information among Otukpo farmers»Audience perception of Nigerian newspapers on the internet»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Importance of indigenous language in broadcasting media»Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Effect of public relations on the consumer (a case study of premier breweries plc) »The effect of AKBC tv peak milk advertisement on the consumers buying habit