The impact of advertising on sales performance Department:Marketing By: linus081 Project ID: 736 Rating: (3.3) votes: 12 Price:₦1000 Get the Complete MaterialAbstractThe study aimed at assessing the effect of advertising on the performance of an organization, case study being Mukwano industry in Kampala. The study was mainly looking at advertising and performance of Mukwano industry and if this was effective to the organization. The researcher used a cross-sectional research design with both qualitative and quantitative methods with a population study of 150 people out of which a sample size of 40 employees was chosen. Stratified sampling design was used to divide the employees into strata which were departments under which the employees worked, and they included marketing, operational, production and supply departments. Using simple random sampling respondents were chosen from the different departments selected and questionnaires distributed to the selected respondents from the four departments in the industry. Both the primary and secondary data was used during the collection of data. Data was collected by use of questioners and observation methods and analyzed in the form of tables. Findings revealed that Mukwano advertises most of its products and it uses different forms of advertising and media, but the level of Mukwano’s sales was declining despite their frequent advertisements. There was a strong relationship of (r 0.9 0) between advertising and sales performance. The industry should use most of the local languages commonly used in Uganda to win customers from all tribes, use of e-marketing to be adopted by the industry to reach most of the people who can access the internet than listen to radios and televisions and also the use of celebrities in advertising their products, and finally the researcher recommends the use of other forms of advertising, for example, sponsoring events and also the use of mobile phones to advertise ...Preview Download Preview +Other Marketing project topics and materials you might be interested in»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) »Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State) »The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba) »The impact of advertising on sales performance»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri) »Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )»The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)»The impact of sales promotion in the marketing of consumer product in Nigeria»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)»The impact of market segmentation on sales turnover»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)»Marketing planning as a strategy for efficient business performance»Factors that influence consumer purchase and consumption of eggs in Enugu state