The impact of public relations in the marketing of consumer goods in Abuja metropolis - case study of Unilever Nigeria Plc, Abuja Department:Marketing By: Haybee Project ID: 7875 Rating: (5.0) votes: 1 Price:₦3000 Get the Complete MaterialAbstractThis work is aimed at looking into the impact of public relations in the marketing of consumer goods in the Abuja metropolis. This research identifies how public relations can help in maintaining highly acceptable corporate identity, corporate image and corporate communication in Unilever Nigeria Plc. Abuja. The survey research method was used in this study as the population was picked amongst the internal and external publics of Unilever Nigeria Plc. Abuja. Copies of questionnaires were administered to the respondents to elicit information that helped in the organisation of data and presentation. The researcher showed that public relations can help in uplifting the image of Unilever Nigeria Plc. Abuja. The researcher recommended that Unilever Nigeria Plc. Abuja should consult a public relations practitioner in the dissemination of information to its public....Preview Download Preview +Other Marketing project topics and materials you might be interested in»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) »Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State) »The impact of advertising on sales performance»The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba) »Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri) »The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)»The impact of sales promotion in the marketing of consumer product in Nigeria»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)»The impact of market segmentation on sales turnover»Marketing planning as a strategy for efficient business performance»Factors that influence consumer purchase and consumption of eggs in Enugu state