Home»Mass Communication» The impact of social media on political polarisation in post-2023 presidential election in Nigeria

The impact of social media on political polarisation in post-2023 presidential election in Nigeria

 Department:Mass Communication  
 By:usericon victech  

 Project ID: 8025
 Rating:  (5.0) votes: 1
   Price:₦4000
Abstract
This study examines the impact of social media on political opinions and behaviors among Nigerian citizens during and after the 2023 presidential election. Utilizing a questionnaire survey of 120 participants, the research explores three key areas: the influence of social media on political opinions and voting behaviors, its role in political polarization, and its effect on public perception of political candidates and parties. Findings reveal that social media significantly shapes political opinions, providing diverse perspectives and influencing voting decisions. However, it also contributes to political polarization, amplifying divisive opinions and creating echo chambers. Social media discourse has notably affected public perceptions of political candidates and parties, influencing electoral outcomes and political alignments. The study highlights the persistent impact of social media on political engagement and public sentiment post-election. Recommendations include implementing regulations to ensure transparency in social media campaigns, enhancing media literacy, and promoting constructive political discourse. Further research is suggested to explore the long-term effects of social media, the role of specific platforms, and the impact on various demographic groups. This study underscores the profound influence of social media on contemporary political dynamics in Nigeria. ...
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