Assessment of the impact of advertising on product promotion - a study of Nigeria Breweries Plc Department:Mass Communication By: Alexander Project ID: 8047 Rating: (5.0) votes: 1 Price:₦3000 Get the Complete MaterialAbstractThis study is targeted at examining the assessment of the impact of advertising on product promotion using Nigeria Breweries Plc as its point of reference. The objective of the study was to find out if Warri dwellers are aware of Nigeria Breweries Plc advertisement. The design of the study is the descriptive survey method through which a questionnaire was designed for respondents. The method of data collection was questionnaires while the simple percentage method was the method for data analysis. Findings from the study showed that advertisement has made them increase the purchase of Nigeria Breweries products. Based on the findings, it is therefore recommended that Nigeria Breweries Plc should improve its advertising strategy so as to attract more customers in the future. This study is anchored on the persuasion theory of mass communication....Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Impact of mobile phone on agricultural information among Otukpo farmers»Audience perception of Nigerian newspapers on the internet»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Importance of indigenous language in broadcasting media»Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Effect of public relations on the consumer (a case study of premier breweries plc) »The effect of AKBC tv peak milk advertisement on the consumers buying habit