Home»Mass Communication» Media role in the promotion of traditional festivals - a study of Jesse town in Ethiope west lga, Delta State

Media role in the promotion of traditional festivals - a study of Jesse town in Ethiope west lga, Delta State

 Department:Mass Communication  
 By:usericon Alexander  

 Project ID: 8059
 Rating:  (5.0) votes: 1
   Price:₦3000
Abstract
The aim of this study was to know the Role of the Media in the Promotion of Traditional Festival, using Iyere festival in Jesse Communicaty as an area of focus. To achieve this, the survey research method was used. Samples were drawn from various residents in Jesse Town using purposive and random sampling techniques. Four research questions guided the study. Research findings showed that the media plays a vital role in promoting African Traditional Culture in society. It was also revealed that in promoting the Iyere Festival of Jesse, the media make use of news commentaries documentaries and frequent announcements of the festival. However, it was recommended amongst others that, the media should ensure that they sustain this function of cultural transmission in society....
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