The impact of sales promotion on product profitability - case study of Nigerian Brewery Plc, Kaduna Department:Marketing By: Ruthy12345 Project ID: 8075 Rating: (5.0) votes: 1 Price:₦4000 Get the Complete MaterialAbstractThis research work aimed at studying the impact of sales promotion on product profitability of Nigerian Brewery Kaduna and to find out the effect of sales promotion on NBPLC Kaduna''s level of profitability. Relevant literatures were reviewed while adaptation level theory was used to guide the study. This study is descriptive in nature therefore, a qualitative research method was adopted. Data were gathered through the use of dosed ended questionnaire from the study area. One hundred and thirty-seven questionnaires were distributed with one hundred and ten copies collected and properly filled while table format and simple percentage were used in the presentation and analysis of data and Chi-square statistical too/ was used to test the hypothesis. As a result of the analysis, it was discovered that sales promotion contributes to the growth and survival of a business organization, that management of Nigerian Brewery PLC Kaduna considers sales promotion tools as a viable competitive advantage and this study hereby agreed with discount as the utmost tool for profitable sales promotion....Preview Download Preview +Other Marketing project topics and materials you might be interested in»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) »Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State) »The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba) »The impact of advertising on sales performance»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri) »Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )»The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)»The impact of sales promotion in the marketing of consumer product in Nigeria»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)»The impact of market segmentation on sales turnover»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)»Marketing planning as a strategy for efficient business performance»Factors that influence consumer purchase and consumption of eggs in Enugu state