An analysis of the effect of advertising on organisational productivity - case study of MTN Nigeria, Abuja Department:Marketing By: Ruthy12345 Project ID: 8076 Rating: (5.0) votes: 1 Price:₦4000 Get the Complete MaterialAbstractThis study explores the impact of advertising on organizational productivity, with a focus on MTN Nigeria in Abuja as a case study. Advertising plays a critical role in shaping consumer perception, driving brand visibility, and enhancing product sales, all of which contribute to overall organizational success. The research investigates how MTN Nigeria''s advertising strategies influence its productivity levels, customer acquisition, and market share growth. Data were collected through surveys and interviews with key stakeholders, including marketing executives and consumers. The findings reveal a significant positive correlation between effective advertising and increased productivity, highlighting the importance of innovative and targeted advertising campaigns. Furthermore, the study emphasizes that consistent advertising efforts can foster customer loyalty and long-term brand success. The research concludes that organizations like MTN Nigeria can sustain productivity and competitive advantage through well-executed advertising strategies. Recommendations are provided for enhancing advertising effectiveness to maximize organizational productivity in the highly competitive telecommunications industry....Preview Download Preview +Other Marketing project topics and materials you might be interested in»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) »Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State) »The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba) »The impact of advertising on sales performance»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri) »Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )»The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)»The impact of sales promotion in the marketing of consumer product in Nigeria»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)»The impact of market segmentation on sales turnover»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)»Marketing planning as a strategy for efficient business performance»Factors that influence consumer purchase and consumption of eggs in Enugu state