Attitude of television audience towards commercial interruption of programmes Department:Mass Communication By: Ogosegun Project ID: 8083 Rating: (5.0) votes: 2 Price:₦3000 Get the Complete MaterialAbstractThis study examines television audiences'' attitudes toward commercial interruptions and their effects on viewer satisfaction and engagement. Despite television's evolution into a major medium for information, entertainment, and education in Nigeria, commercial interruptions remain a contentious issue. These breaks disrupt viewers' favourite programmes, potentially leading to decreased satisfaction and engagement. The research focuses on viewers in Ona-Ara Local Government Area of Ibadan and employs a sample size of 200, with data collected through structured questionnaires. Findings reveal that frequent commercial interruptions negatively impact viewer satisfaction, prompting many to switch channels or migrate to advertisement-free platforms. The study underscores the need for television stations and advertisers to optimize ad placement, enhance programme quality, and consider ethical advertising practices. Recommendations include strategic commercial placement, investment in engaging content, and regulatory measures to balance advertising needs with viewer preferences. ...Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»Impact of mobile phone on agricultural information among Otukpo farmers»Audience perception of Nigerian newspapers on the internet»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»Importance of indigenous language in broadcasting media»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Effect of public relations on the consumer (a case study of premier breweries plc) »The effect of AKBC tv peak milk advertisement on the consumers buying habit