The advent of digital broadcasting - prospects and challenges for the northern nigerian mass media - a study of Bauchi Radio Corporation (BRC) Department:Mass Communication By: mgoobee Project ID: 8182 Rating: (5.0) votes: 1 Price:₦4000 Get the Complete MaterialAbstractThis research titled,“The Advent of Digital Broadcasting, the Prospects and Challenges for the Northern Nigerian Mass Media: A study of Bauchi Radio Cooperation (BRC) in Bauchi State, observed what prospects and possible challenges the Migration to Digital Broadcasting holds for the mass media most especially the Broadcast media in Northern Nigeria. A qualitative survey method was adopted, with in-depth interviews as the data collection instrument. The research also pointed out that the population of the study is the entire broadcast media in Bauchi Radio Cooperation (BRC). The Purposive or Judgmental Sampling Technique is used to arrive at the sample size of 12 interviewees drawn from various media organizations in Bauchi state. The validity and reliability of the interview questions were proven at the close of the research. A generic look at the findings of the research shows that privately owned media organizations are well ahead in the quest to beat the deadline set by the ITU for the Migration to Digital Broadcasting in Bauchi Radio Cooperation (BRC). It is quite clear that State-owned Broadcast stations are still lagging behind and may not even meet the deadline. Therefore, the study recommends that there is a famine of information regarding the migration to digital broadcasting, Stakeholders in the broadcast industry both Government and Private individuals should endeavor to carry the responsibility of spreading the information about the transition to all and sundry. This will help even the least of the masses become aware of it in the shortest time possible....Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Impact of mobile phone on agricultural information among Otukpo farmers»Audience perception of Nigerian newspapers on the internet»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Importance of indigenous language in broadcasting media»Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Effect of public relations on the consumer (a case study of premier breweries plc) »The effect of AKBC tv peak milk advertisement on the consumers buying habit