Evaluation of the impact of television commercialization on sports development Department:Mass Communication By: PRINDYTECHNIE Project ID: 8928 Rating: (5.0) votes: 1 Price:₦4000 Get the Complete MaterialAbstractThe purpose of this research work is to evaluate the impact of television commercialization on sports development. The scope of the study ensures a focused investigation into how television commercialization impacts sports development from the perspective of the university’s undergraduate demographic. The study employed a quantitative research survey method. The study population consisted of undergraduate students from four (4) selected faculties and eight (8) selected departments within Nnamdi Azikiwe University, with a total sample size of 400 respondents using a random sampling technique in which students were randomly selected from a list of registered undergraduate students provided by the university administration. A total of 400 questionnaires were distributed and retrieved completely. The data collected were analyzed and quantified into simple mathematical and tabular representations using Microsoft Excel Package, percentages and occurrence (frequencies). The study found that a significant majority of students (about 75%) frequently watch televised sports commercials, especially during major sports events and advertisements by sports brands. Approximately 68% of students reported that televised sports commercials increase their interest in sports activities. There is a positive correlation between exposure to sports commercials and students’ participation in sports on campus. Over-commercialization may lead to a focus on profit rather than sports integrity. Some students feel that commercialization sometimes promotes superficial sports interests, overshadowing grassroots development. Therefore, it is recommended that stakeholders balance commercial interests with developmental objectives, ensuring that all sports receive equitable attention and that the benefits of commercialization translate into tangible improvements in sports infrastructure, training, and participation at the grassroots level....Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»Audience perception of Nigerian newspapers on the internet»Impact of mobile phone on agricultural information among Otukpo farmers»The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Importance of indigenous language in broadcasting media»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»The effect of AKBC tv peak milk advertisement on the consumers buying habit»Effect of public relations on the consumer (a case study of premier breweries plc)