Role of streaming platforms in reshaping traditional broadcasting insights from journalists in Anambra state Department:Mass Communication By: PRINDYTECHNIE Project ID: 8929 Rating: (5.0) votes: 1 Price:₦5000 Get the Complete MaterialAbstractStreaming platforms have significantly transformed the broadcasting landscape by providing on-demand access to diverse content libraries, personalized viewing experiences, and bypassing traditional distribution channels. This shift has altered audience consumption habits and disrupted conventional broadcasting models. This study investigated the role of streaming platforms in reshaping traditional broadcasting in Nigeria, focusing on the perceptions of journalists in Awka, Anambra State. Specifically, the research sought to: (1) ascertain the popularity of streaming services among journalists (2) examine their perceptions of the impact of streaming services on traditional broadcasting (3) explore ways traditional broadcasting can adapt within a media landscape influenced by streaming services and (4) assess the prospects of streaming platforms for the broadcasting industry. The study adopted a mixed methods design, employing both survey and Focus Group Discussion (FGD) techniques. A total of 395 journalists participated in the survey, while 60 journalists took part in six FGD sessions. Participants were selected purposively from the membership register of the Nigeria Union of Journalists (NUJ), Anambra State Council. Data from the survey were analyzed using descriptive statistics, while qualitative FGD data were thematically analyzed. The study was anchored on the Technological Determinism Theory. Findings revealed that streaming services are highly popular among journalists and have disrupted traditional broadcasting through flexible, on-demand content delivery and audience-targeted programming. Respondents agreed that traditional broadcasters face challenges in retaining audiences due to changing viewing preferences but can adapt by adopting hybrid models that combine live programming with on-demand services, investing in original content, and forming partnerships with major streaming platforms. The study recommends that traditional broadcasters embrace digital transformation, improve staff capacity on streaming technologies and diversify revenue models to remain competitive in the evolving media environment....Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»Audience perception of Nigerian newspapers on the internet»Impact of mobile phone on agricultural information among Otukpo farmers»The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Importance of indigenous language in broadcasting media»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»The effect of AKBC tv peak milk advertisement on the consumers buying habit»Effect of public relations on the consumer (a case study of premier breweries plc)