The effectiveness of radio jingles as a health campaign tool among undergraduate students - a study of Paul University, Awka Department:Mass Communication By: PRINDYTECHNIE Project ID: 8930 Rating: (5.0) votes: 1 Price:₦5000 Get the Complete MaterialAbstractThe purpose of this research work is to evaluate the“The Effectiveness of Radio Jingles As A Health Campaign Tool Among Undergraduate Students: A Study of Paul University Awka”. The study focused on various factors such as the design, frequency and message clarity of the jingles, as well as students’ media consumption habits and their perceptions of the campaign’s impact within the university community. Descriptive survey design was adopted for this study and a structured questionnaire was used for data collection. Using stratified random sampling and Taro Yamane statistical formula, a sample of 222 respondents was determined out of the 500 population and a total of 222 questionnaires were administered, out of which only 207 were retrieved. The data collected were analyzed and quantified into simple mathematical and tabular representations based on percentages. The findings revealed that radio remains a significant medium for reaching this demographic in health campaigns. Radio jingles are a widely recognized and potentially influential medium among undergraduate students for health campaign messaging. Music and melody are significant in capturing attention, suggesting that auditory appeal plays a critical role. Message clarity is also crucial, as students find easy-to-understand messages impactful. Familiar voices or celebrities increase impact, indicating the importance of relatability and trust. Repetition and simple language help reinforce messages, although fewer students strongly agree on these factors. It is recommended that employing culturally tailored, clear and emotionally engaging jingles with creative presentation styles can greatly enhance their effectiveness. Future campaigns should consider these elements to maximize reach and impact among undergraduate students....Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»Audience perception of Nigerian newspapers on the internet»Impact of mobile phone on agricultural information among Otukpo farmers»The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Importance of indigenous language in broadcasting media»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»The effect of AKBC tv peak milk advertisement on the consumers buying habit»Effect of public relations on the consumer (a case study of premier breweries plc)