The impact of television advertising on young people’s purchasing behaviour in the industry - case study of Indomie advertising Department:Mass Communication By: GodFirst Project ID: 9248 Rating: (5.0) votes: 1 Price:₦5000 Get the Complete MaterialAbstractThe aim of this project is to examine“The impact of Television advertising on Young people’s purchasing behaviour in the industry” using Indomie advertising as a case study, so that the relationship that exists between television advertising and Indomie will be analyzed. Television advert is perhaps the most conspicuous of all marketing activities. This very fact has led to a widespread misunderstanding of its real scope and nature. The main objective of this study was to evaluate the impact of television advertising on the consumption of“Indomie advertising” and also to find out the extent to which advertisements have succeeded in influencing the youths' buying and consumption of Indomie. Survey method was used in collecting data and this method permits the researcher to survey the respondent at their own convenience in order to find a solution to problems. Three (3) hypotheses were formulated and data were collected through the use of questionnaires administered. Furthermore, result obtained from the test of hypothesis show that television advert has an impact on Young people’s purchasing behaviour in the industry with an impact on Young people’s purchasing behaviour in the industry with a particular reference to Indomie advertising. Based on findings, it was recommended that Indomie Advertising Plc should improve its television advertising media, in order to have a large market share in the market of indomie. ...Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»Audience perception of Nigerian newspapers on the internet»Impact of mobile phone on agricultural information among Otukpo farmers»The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Importance of indigenous language in broadcasting media»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»The effect of AKBC tv peak milk advertisement on the consumers buying habit»Effect of public relations on the consumer (a case study of premier breweries plc)