Role of AI-Powered chatbots in news dissemination and audience engagement Department:Mass Communication By: sifypatprojects Project ID: 9251 Rating: (5.0) votes: 1 Price:₦5000 Get the Complete MaterialAbstractThe rapid advancement of Artificial Intelligence (AI) has significantly transformed the media and communication landscape, particularly in the area of news dissemination and audience engagement. This study examines the role of AI-powered chatbots in enhancing the delivery of news content and improving interaction between media organizations and their audiences. Drawing from concepts in Mass Communication and Artificial Intelligence, the research explores how chatbot technologies are integrated into digital journalism to provide real-time responses, personalized news updates, and interactive user experiences. The study adopts a descriptive research design, utilizing both primary and secondary data sources. Data were collected through surveys administered to media consumers and interviews conducted with professionals in the media industry. The findings reveal that AI-powered chatbots contribute to faster news distribution, 24/7 accessibility, and improved audience satisfaction. Additionally, chatbots enhance engagement by enabling two-way communication, providing instant feedback, and tailoring content based on user preferences. However, the study also identifies challenges such as limited contextual understanding, potential misinformation, lack of human touch, and concerns regarding data privacy. Despite these limitations, the research concludes that AI-powered chatbots hold significant potential in reshaping modern journalism by bridging the gap between news producers and consumers. The study recommends that media organizations invest in advanced chatbot technologies, ensure ethical AI practices, and combine human editorial oversight with automated systems to maintain credibility and trust. This will not only improve news dissemination but also foster stronger audience engagement in an increasingly digital media environment....Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»Audience perception of Nigerian newspapers on the internet»Impact of mobile phone on agricultural information among Otukpo farmers»The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Importance of indigenous language in broadcasting media»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»The effect of AKBC tv peak milk advertisement on the consumers buying habit»Effect of public relations on the consumer (a case study of premier breweries plc)